Digital Intelligence

Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers NEW YORK - Adblade, the only premium...

Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant PALO ALTO, CA...

Majority of those surveyed cite better engagement and scale LONDON - The majority of online video spend in the last 12 months is coming from budgets...

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.