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Merkle Launches Its 2021 Customer Experience Imperatives

The 2021 Imperatives delve into the steps required for effective customer experience transformation LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of...

Residential DOOH Brand Vertical Impression Partners with Rogers Sports and Media

New sales partnership creates unique opportunities to mix cutting-edge DOOH ad tech with multi-channel advertising buys. Edmonton: Canada’s largest residential elevator advertising company, Vertical Impression...

More than 80% of Digital Media Executives Say Video is a Top Revenue Driver,...

Insights from AnyClip publisher survey reveals a need for cost control, sharper insights and improved audience engagement tools to achieve success in the coming year New...

Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

Authenticated Traffic Solution (ATS) connects premium authenticated inventory with advertiser demand to power people-based advertising without a reliance on devices London, UK: Dennis Publishing, one of...

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and...

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK -- White...
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Chinese New Year Commerce Content Drives Performance Surge in Skimlinks’ Network

LONDON & SINGAPORE – Skimlinks, a Connexity Company, reports an unprecedented surge in performance of Chinese New Year articles ahead of the festival this...
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Kochava Named a Certified TikTok Marketing Partner

SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced it has earned the TikTok Marketing Partner...

Undertone Takes Significant Step by Aligning Brand Story With Successful 2020 Company Strategy

Unprecedented 2020 results, confirm market fit of high-impact ad units and technology innovation, inspiring new brand presentation to fully communicate Company’s strong differentiation NEW YORK...
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WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK -- WPP (NYSE: WPP) and TikTok, a leading...

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