Marketing Strategy

Paris, France - July 22, 2008 – Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Portfolio, one of Korea’s top digital marketing...

CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...

A recent post on the IAB site reminded me that their very first Mobile Leadership Forum is over and there are loads to be...

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...

Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media Palo Alto, CA –...

Companies Collaborate on Advancing KickApps' WidgeADTM Format and Clearspring's Widget Ad Network New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the...

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe...

Yahoo has just announced the general availability of Fire Eagle (http://fireeagle.yahoo.net), an open platform that helps users take their location to the Web while...

For the first time, a major established market registers an online ad spending superior to the TV ad spending. The UK Office of Communication, Ofcom...