Marketing Strategy

- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose: Led by Kevin Ryan, Vice President, Global Content...

Stokes argues three percent of search advertisers dominate Google AdWords SAN JOSE, Calif.--(BUSINESS WIRE)--Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics...

SAN JOSE, Calif.--(BUSINESS WIRE)--Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading...

Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns MIDDLETON, Wis. - Sway, Inc. today announced the...

Amidst a Shaky Economy, Big Brand Fortune 500 Companies Seek a New Hybrid Brand/Direct Response Advertising Strategy; R2C Group Rises to the Occasion PORTLAND, Ore.--(BUSINESS...

Following up from yesterday's finalists list for ad creatives, we'll take a look today at the OMMA Awards finalists for the "Integrated Online Campaign"...

$15 Million Dollar Strategic investment by Fidelity Ventures will fuel growth of the mobile marketing leader CHICAGO - Vibes Media today announced that it has...

Google has made yet another move towards consolidating its position as advertising superpower and enter new markets: they've gotten NBCU Cable to implement the...

SEATTLE, WA - Marchex Inc. (NASDAQ: MCHX, MCHXP), a local search and advertising company, announced that it has partnered with Barrington Broadcasting Group LLC,...