Guest Articles

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused...

Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Answer me this: what is the meaning of ad security and verification for publishers? I’m not talking about the typical definition of ad security which...

Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...

Why Partner Management and Yield Management Need to be BFFs Once upon a time, media companies had a pretty clear idea of who their audiences...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...