Guest Articles

Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling -- each hoping to discover...

Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile... I've just begun...

In Mary Shelley’s Frankenstein, the monster is influenced by the reality it lives in. Created with a tabula rasa, a blank slate, the monster’s...

Data Management Platforms offer market players the features to collect, administer, segment, analyse, and to use data through external platforms in a controlled manner....

New York Advertising Week, which starts on Sept. 28, has become a celebrity fest. This year's featured speakers include everyone from Sir Martin Sorrell,...

SPOILER ALERT: App Tagging: Can now work “zero SDK required” In live demonstrations to our clients, prospects and partners I show them how it is...

A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...

Modern advertising looks very different from days past. What was once a strategically aligned buy-sell relationship, the connection between advertisers and publishers is now...

The rise and rise of digital advertising – already a $145 billion industry worldwide, according to eMarketer – increasingly presents marketers with a conundrum:...