Guest Articles

Winter has not yet come for the ad tech industry, but its fire has been distinctly dampened. After years of rapid expansion, industry growth is...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

An Open Letter to Ad Blocking Companies Worldwide Enough is enough. Ad blockers are not the answer to a perfect user experience. In fact, the ad...

Let’s be honest: performance marketers often have no idea which ad tech vendors are delivering results, and which are wasting budget. Every publisher claims...

September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...

15% of advertisements appear on sites that harm the brand’s reputation, reveals a new report. For instance, finding a Pepsi ad in a pornographic...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

Digital advertising reached a tipping point last year. It not only began to draw advertising dollars away from TV, but it antagonized users on...

By the end of 2015, the total global digital ad spend will reach over $170B. That’s a lot of ad spend... and a lot...