Guest Articles

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.   When you consider...

In 2015, we saw many changes in the digital marketing landscape. We witnessed the emergence of live streaming applications such as Periscope and Meerkat...

Guest article by Hervé Brunet, CEO and Co-Founder at StickyAds.tv Private Marketplaces (PMPs) have been introduced to solve the challenge of inventory control– particularly in...

Malvertising continues to be one of the biggest and most effective infection mechanism which, for the most part, is based on rogue advertisers inserting malicious ads in...

A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...

By the end of 2015, the total global digital ad spend will reach over $170B. That’s a lot of ad spend... and a lot...

Digital advertising reached a tipping point last year. It not only began to draw advertising dollars away from TV, but it antagonized users on...