Tech in a Cold Climate: Should the Industry Consolidate or Cooperate?
Winter has not yet come for the ad tech industry, but its fire has been distinctly dampened.
After years of rapid expansion, industry growth is...
Contextual Ads Are The Future Of Digital Advertising
Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...
Publishers and Advertisers: The Give-And- Take Is Over
Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...
Ransomware Epidemic Takes Aim at Publishers & Ad Networks
Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...
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