Guest Articles

As an industry, we're still having trouble figuring out how to define native advertising, although we all know that it is trending and we...

15% of advertisements appear on sites that harm the brand’s reputation, reveals a new report. For instance, finding a Pepsi ad in a pornographic...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...

Answer me this: what is the meaning of ad security and verification for publishers? I’m not talking about the typical definition of ad security which...

Let’s be honest: performance marketers often have no idea which ad tech vendors are delivering results, and which are wasting budget. Every publisher claims...

Bus stops, motorways, and tube stations are changing. The uninspiring static billboards they once displayed are being replaced with dynamic, digital screens. As our reliance...

An Open Letter to Ad Blocking Companies Worldwide Enough is enough. Ad blockers are not the answer to a perfect user experience. In fact, the ad...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...