Media Planning

Through this partnership, Logicserve Digital brings in advanced technology of data management into the country that will help brands with their digital marketing Mumbai -...

The Group is Now Both Data-Driven and 100% Programmatic Havas Group now focuses both on data and programmatic, two key pillars for the future of...

InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The...

Media landscape at tipping point as social, mobile and video spend set to increase, whilst traditional media remains flat or declines Planners and...

New Ad Platform Simplifies Media Planning and Buying Across TV and Digital Devices LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe...

Complimentary Technologies Help Agencies Holistically Manage Their Business and Speed Processes; Enables Advantage Customers to Onboard Centro’s Basis, a Unified Programmatic Advertising Software Chicago – Centro...

As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution London, UK - Sizmek, the...

Bespoke offering from Accenture Interactive drives greater transparency and efficiency in programmatic media planning and buying NEW YORK - Accenture (NYSE: ACN) is increasing its...

Singapore - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an exclusive Targeted Private Marketplace...