Media Planning

LOS ANGELES - Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to...

LOS ANGELES -- Giant Media announced the appointment of digital media industry veteran Bruce Budkofsky as VP of Partnerships. Budkofsky brings more than 20-years of experience...

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO SAN FRANCISCO -- Mediasmith, a leading independent media agency, today announced a management buyout of...

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has...

PARIS -- NetMedia Group, media B2B leader in Europe in the world of business information, and Investing.com, second largest financial services and information platform in...

Integration of Centro’s Basis into FreeWheel’s Strata Platform Offers Agencies Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Both Traditional and Digital...

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns...

SEATTLE -- Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is...

SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...