Media Planning

GroupM announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...

SAN FRANCISCO - LiveRamp™, an Acxiom® company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions...

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution  Mediaocean, the leading software provider for the advertising world, announced that...

Google to Sponsor Certification Exam for Agency Buyers & Planners NEW YORK - The Interactive Advertising Bureau (IAB) launched the IAB Digital Media Buying and...

Through this partnership, Logicserve Digital brings in advanced technology of data management into the country that will help brands with their digital marketing Mumbai -...

The Group is Now Both Data-Driven and 100% Programmatic Havas Group now focuses both on data and programmatic, two key pillars for the future of...

InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The...

Media landscape at tipping point as social, mobile and video spend set to increase, whilst traditional media remains flat or declines Planners and...

New Ad Platform Simplifies Media Planning and Buying Across TV and Digital Devices LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe...