Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal
Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement...
User privacy, bigger scale, better relevance? The cookieless future looks bright
How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....
Pacvue Empowers Campaign Management and Optimization for Amazon DSP
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.
“Adding Amazon DSP to our...
Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver...
LOS ANGELES and LONDON -- Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting...
Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact
London, UK: Inskin Media, which specialises in multi-screen, high impact...
Motorsport Network Chooses AdGrid as Their Programmatic Solution
SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits...
Nova Enables Social Display Programmatically for 5,000 Brands
Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent...
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility of header bidding auctions,...
Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020
LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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