Announcing UberAds – Deriving Consumer Intent from Social Signals and Tripling Ad Performance
UberAds makes mobile advertising more effective – advertisers get better results, publishers make more money and consumers get better relevance
LOS ANGELES - UberMedia, a leading...
DMG’s Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization
Leading ad network DMG (DSNR Media Group) has launched an enhanced version of its Traffiliate for Mobile ad management platform for mobile advertising that uses machine learning to identify the best performing (conversions) media and automatically deliver enhanced media plans.
SiteScout Adds Powerful Mobile Offering to Its Ad-Buying Platform
SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, today announced it has added significant mobile inventory and a number of new features to its ad-buying solution. Through integrations with MoPub, Nexage, Smaato and TapIt, SiteScout will provide its customers with more than 30 billion mobile impressions per month, making it the world’s largest self-serve mobile DSP.
KissMyAds Doubles Publisher Base, Quadrupling Number of Profitable Affiliates in 2012
many-based Mobile Performance Marketing Network KissMyAds [www.kissmyads.com], today reported preliminary insight into the affiliate side of its mobile network, highlighting strong growth in both the number of Publishers that are cooperating with it and the number of affiliates able to turn a lucrative profit. KissMyAds Founder and CEO, Florian Lehwald, stated “This is an important message to advertisers: If you are looking for mobile consumers, our reach is growing globally by the minute.”
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower...
New Guidelines Will Simplify Development of Mobile Advertising
NEW YORK - In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines...
HLS AD Insertion Now Available on Android Through mDialog and VisualOn Partnership
mDialog, the leader in video stream management on connected devices, and VisualOn, a multimedia software company that enables high-quality video and audio across connected devices, today announced a partnership to bring dynamic ad insertion to Android devices.
OBJE: Mobile Ads Boost Revenue Growth
SARASOTA, Fla. - As OBJ Enterprises (OTCBB: OBJE) begins work on a new platform to help indie developers build and release fun and profitable gaming...
New Native Advertising Units Launch on MeetMe Mobile
New partnerships with Tapjoy and Hooked expand arsenal of native advertising options
NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for...
Broadcast Interactive Media Launches BIMvid App for iOS
Instant Distribution of TV News Video Shot By Mobile Devices
MADISON, WI - Broadcast Interactive Media (BIM), the leading provider of ad optimization and data services...
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