Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board
Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives
NEW YORK - TRA (http://www.traglobal.com), developer of the only scalable...
Social Networking Has Banner Year in France, Growing 45 Percent
French Language Interface Introduction Helps Facebook Surge into Top Position
LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
Wizzard Media Announces Significant Advertising Partnership with Ando Media
PITTSBURGH & PROVIDENCE, R.I. - Wizzard Media, (NYSE Alternext: WZE), the world’s largest podcasting network, announced that it has signed an agreement with Ando...
Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers
NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...
Google Introduces Behavioral Targeting Through Google Ads
Yesterday's post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision...
Nearly Half of Spanish Internet users Read Newspapers Online in February
ElMundo.es Leads as Most Visited Newspaper Site in Spain, ElPais.com Ranks a Close Second
LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...
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