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Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance LONDON – Sky Media, the advertising sales arm...

OpenX Launches BIDS, New Solution for Advertisers to Access Log-Level Data and Gain Visibility...

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace Los Angeles -- OpenX announced...

Adverity Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Adverity’s ETL/ELT for Azure & Microsoft SQL Server, to take advantage of the scalability, reliability and...
Ad Tech Daily

Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22...

Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12 Months TEL...

Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis...

XCS works with creative and media agencies to assemble and deliver enhanced creative executions and drive better outcomes for brands Xaxis, GroupM’s advanced programmatic arm,...
Ad Tech Daily

New Kenshoo Research: Shoppable Ads Saw Robust Spending Growth in Q2 Despite the Challenges...

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as...

Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring...

Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway forward SANDPOINT, Idaho...

Adverty Continues Expansion of UK Team and Operations with Senior Hires

Leading in-game platform announces hires of Christian Atack and Nicola Halpin to spearhead further growth in the region London, UK – Adverty, the leading in-game...
Ad Tech Daily

Listen Up! Rewarded Audio Revolutionises In-Game Advertising

New ad format promises a brand-safe and powerful new way to reach consumers via video games Advertisers have an opportunity to meaningfully connect and gain...

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