Channel Factory Continues Expansion with Senior UK and US Hires
Leading brand suitability platform announces further hires as it ramps up growth globally to keep up with advertiser demand for contextually aligned content
London, UK...
Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally
New integration enables global marketers to deliver personalized marketing across the open web with people-based precision
London - Index Exchange (IX), one of the world’s...
Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance.
NEW YORK -- In a time of restricted movement for most...
Kenshoo and DataWeave Boost Brand Discoverability Through New Data Partnership
New partnership applies competitive assortment, price intelligence and digital shelf discoverability insights for more impactful ecommerce advertising
SAN FRANCISCO - Kenshoo (https://kenshoo.com/), a global leader in...
Triton Digital’s Omny Studio Platform Launches Secure Distribution Capabilities for Audio Publishers
Podcasters can now create and share content feeds and players with select audiences
NEW YORK -- Triton Digital®, the global technology and services leader to...
LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance...
New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments
NEW YORK -- LoopMe, the outcomes-based video platform, today...
Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected With Store Customers
As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory
London:...
Creative Studio Fluoro® Leads Rebrand of ‘Affectv’ to ‘Hybrid Theory’
London-based creative studio rebrands international AdTech company based on frustrations of the industry
London: Creative Studio Fluoro® has completed the rebrand of international AdTech company...
TripleLift Forges Partnership With NewsGuard as Ad Industry Confronts the Funding of Misinformation Sites
TripleLift will use NewsGuard’s ratings of news sources to root out low credibility sites and remove sources of funding
NEW YORK -- TripleLift, one of...
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