TV & Cable Advertising

SeaWell Networks Inc., leader in multi-platform video delivery software for network operators, announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable Show May 21 - 23 in Boston.

Honored as One of the Most Promising Private Technology Ventures MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, has been...

Audible Magic to Demo New Cross-Platform Interactive Ad System at CES. LAS VEGAS - Accelerated Media, a marketing firm that provides analytic and strategic iTV (interactive...

Simulmedia, a targeted television advertising company, today announced that it has expanded its relationship with Nielsen and GfK MRI to license several research products including Nielsen’s National All Minute Respondent Level Television (“AMRL”) Ratings Data and Nielsen TV/GfK MRI Data Fusion.

Dollar Shave Club and other Media Design Group customers leverage Convertro to test, measure and improve broadcast campaign returns SANTA MONICA, Calif. - Convertro, which provides...

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption SAN MATEO, Calif. - AOL, FreeWheel, and...