TV & Cable Advertising

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance LONDON – Sky Media, the advertising sales arm...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK -- LoopMe, the outcomes-based video platform, announced its flagship...

Full-Service Agency Provides Clients with Transparent, Real-Time, Omni-Channel Proof of Performance CHICAGO & NEW YORK -- TVSquared has been selected by Eicoff to provide addressable, OTT and linear...

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. - Comscore (NASDAQ: SCOR), a trusted partner for planning,...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience...

CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021 LONDON, SYDNEY, SINGAPORE -- Tremor International (AIM: TRMR),...