TV & Cable Advertising

CANNES, France - Ace Metrix™, the new standard in television and video analytics, congratulates the Cannes Creative Effectiveness Lions Winners and announces the Ace Scores...

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.

Simulmedia, a targeted television advertising company, today announced that it has expanded its relationship with Nielsen and GfK MRI to license several research products including Nielsen’s National All Minute Respondent Level Television (“AMRL”) Ratings Data and Nielsen TV/GfK MRI Data Fusion.

Simulmedia, a targeted television advertising company, today announced that TiVo Inc., a leader in advanced television services and advertising solutions for digital video recorders (DVRs), has expanded its partnership with Simulmedia.

Viggle, the loyalty program for television recently launched by Function(x) Inc.™ (Pink Sheets:FNCX), announced the appointment of Kevin Arrix and Julie Gerola to the company’s executive team. The new hires bring experience managing world-class digital advertising businesses and large-scale loyalty programs for some of the world’s biggest brands in media, entertainment and financial services.

Optimedia announced the release of Content Power Ratings 5.0, the agency’s proprietary research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs.

SeaWell Networks Inc., leader in multi-platform video delivery software for network operators, announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable Show May 21 - 23 in Boston.

SeaChange International (Nasdaq: SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, used The Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets. Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned content to have video-on-demand (VOD) ads inserted on-the-fly from the SeaChange Infusion™ advanced advertising platform.

Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released by Extreme Reach, a leading provider of HD video advertising distribution services. New to the Extreme Reach report, now in its 7th quarterly edition, is an analysis of the opportunity presented by targeting large, growing and HD-oriented Hispanic audiences, to whom 60% fewer HD advertisements were delivered via Hispanic TV media than across non-Hispanic TV media.