TV & Cable Advertising

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. - Comscore (NASDAQ: SCOR), a trusted partner for planning,...

Inaugural report from Veritone supported by Alteryx gives broadcasters and advertisers insights and strategies to deliver effective ad campaigns COSTA MESA, Calif. -- Veritone, Inc....

Delivers Comprehensive Investment Planning by Predicting Unique Reach of Future TV Schedules and Forecasting Incremental CTV Reach Against Strategic, In-Market Audiences REDWOOD CITY, Calif. --...

Full-Service Agency Provides Clients with Transparent, Real-Time, Omni-Channel Proof of Performance CHICAGO & NEW YORK -- TVSquared has been selected by Eicoff to provide addressable, OTT and linear...

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK -- LoopMe, the outcomes-based video platform, announced its flagship...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...