Ad & Media Strategies

NEW YORK -- A new study released by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers...

Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software tool Prebid.js...

NEW YORK -- Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and AdLarge, the leading independent audio advertising...

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners NEW YORK -- ITN...

Allows advertisers to target listeners based on party affiliation, issue orientation, and more NEW YORK -- Triton Digital®, the global technology and services leader to...

Delivers Comprehensive Investment Planning by Predicting Unique Reach of Future TV Schedules and Forecasting Incremental CTV Reach Against Strategic, In-Market Audiences REDWOOD CITY, Calif. --...

Despite stagnating revenues, 80% of businesses expect IT budgets to grow or remain steady next year AUSTIN, Texas -- Spiceworks Ziff Davis announced its annual...

BDSA Reports Global Cannabis Sales Will Grow 38% to Reach $19.7 Billion in 2020 Despite PandemicCOVID-19 Increases Market Volatility and Cannabis Proves Resistant to...

Equipped with various ad solutions, a team of Berlin-based mobile marketing experts have launched Evvolution - an agency focusing on app promotion outside the...