Ad & Media Strategies

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by...

Influ2 raises funding to help B2B marketers expand into person-based marketing solutions NEW YORK -- Influ2, the first person-based advertising platform, today announced its initial round of...

NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery...

NEW YORK -- The global Customer Intelligence Platform Zeotap, announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a...

64% expect revenue to be up over the next twelve months61% furloughed no staff and 81% who furloughed saying all or most will return73%...

Grace Blue North America CEO steps into new role to drive meaningful candidate-centric recruiting with a strategic focus on diversity NEW YORK -- With an...

Report is a Roadmap for Marketing Investments in 2021 VANCOUVER, British Columbia -- Allocadia, the leader in Marketing Performance Management (MPM), today released its inaugural State...

Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI CONWAY, Ark. -- Acxiom, the...

Smart Buyer Connect empowers buyers to manage direct deals, bringing demand and supply closer together and improving value path optimisation London, UK: Smart has today...