Ad & Media Strategies

Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers,...

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement...

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content. SAN FRANCISCO -- Conversation analytics platform Spiketrap today...

New solution enables brands to better deliver privacy-safe personalized experiences in real time COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management...

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO...

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s...

RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category New York, NY – RTB House, a global...