RTB Advertising

eyeReturn Marketing, a leader in the Canadian Real-Time Bidding (RTB) market, announced today an agreement with AppNexus, the world leader in real-time advertising technology, to license AppNexus Console in order for eyeReturn’s DSP, eyeDemand, to enhance and add value to its data-driven, dynamic optimization engine. This agreement will also work to vastly extend eyeDemand’s foothold, extending its reach into the US market.

After more than one year in development, Altitude Digital, a leader in online display advertising, is officially releasing its robust and one-of-a-kind video platform, Visualtising, at the ad:tech conference in New York.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the release of an update of their ad monetization platform. Among the features of the update to the platform is an updated user interface which highlights transactional capabilities.

SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, announced it has more than 5,000 small and mid-sized businesses (SMBs) and advertisers using its ad-buying solution. SiteScout’s platform has now powered more than 30,000 campaigns for those advertisers, which has led the company to more than 375 percent revenue growth year-over-year since 2011. SiteScout makes online media buying intuitive and accessible, empowering advertisers to take full control of their campaigns and giving them access to more than 10 billion ad impressions daily.

Demandbase, Inc., the real-time targeting and personalization platform, launched Demandbase Company-Targeted Advertising, the first-ever advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes.

As political candidates sprint to November 6, more campaigns at a national and local level continue to leverage digital video because of its unique ability to target prospective voters with custom, flexible messaging. SpotXchange, Inc., the largest global marketplace of video ad inventory, is making a significant amount of video inventory available to political advertisers, including candidates, initiative campaigns and political action committees, across a number of key states, which could impact a number of political races.

MASS Exchange (www.MASSexchange.com) announced that it has launched the first programmatic futures exchange supporting multiple addressable advertising markets.

Index Platform (www.indexssp.com), a global sell-side platform operated by Casale Media (www.casalemedia.com), today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying RTB, both sides expect significant spending growth in this segment over the next 12 months.

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.