SRAX Acquires OpenDSP’s Demand-Side Platform
Technology acquisition complements and strengthens SRAX Platform's capabilities for digital marketers and content owners to reach valuable audiences
LOS ANGELES - SRAX (NASDAQ: SRAX) today announced the...
IAB Tech Lab Updates OpenRTB To Increase Security, Transparency, Authentication & Trust in Programmatic...
OpenRTB 3.0 Released for Two-Phase Public Comment
Framework Released First for Industry Input, to be Followed by Specs for Additional Feedback
NEW YORK - The IAB Technology...
ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native Advertising...
NEW YORK - ADYOULIKE, the leading in-feed native advertising platform, has today announced an expanded collaboration with The Trade Desk, Inc (NASDAQ: TTD), a...
Fyber RTB Introduces New DSP-facing UI and Enhances Its Top-tier Optimization Algorithm
Berlin – Fyber RTB, a leading video supply side platform and RTB exchange, and a subsidiary of Fyber N.V., announced the launch of its...
BillFront Announces German Market Entry Alongside New $7.9 Million Financing Facility For Leading Ad...
London & Berlin: BillFront, a leading and fast-growing technology-enabled finance provider dedicated to digital media companies globally, announced its successful arrangement of a multi-million financing facility...
PubMatic’s APAC Operations Continue Strong Momentum Into 2017
Focus on Header Bidder Technology and Customer Service Pays Off
SINGAPORE - PubMatic, the automation solutions company for an open digital media industry, announced that its...
Triton Digital Launches Audio Centric Supply-Side Platform to Simplify the Management of Programmatic Audio...
Yield-Op, Triton’s New SSP, Delivers Increased Control and Higher Yield for Global Audio Publishers such as CBS RADIO, PRISA Radio and Talpa Radio
LOS ANGELES...
TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning
TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions
SAN FRANCISCO - TruSignal, a leading provider of predictive scoring...
Programmatic Direct at OpenX Grows Over 500%
Publishers gain access to new spend with guaranteed revenue
LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces, announced...
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