Ad Metrics

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.

DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.

Key to Doritos Three-Year Super Bowl Ad Domination MOUNTAIN VIEW, Calif. - Information from Ace Metrix®, the new standard in television and video analytics, shows that...

Will Provide Demographic Data for Tablet and Smartphone Media NEW YORK - Nielsen and ABC announced the network’s participation in Nielsen’s first-ever trial to expand its...

Delivers insight and drives app marketing campaigns for more than 500 million users BOSTON - Localytics, the leading provider of app marketing and analytics solutions, announced...