Ad Metrics

- SearchSentry™ highly commended for Innovation in Paid Search - LONDON - Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy...

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and...

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today...

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience...

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and...

More than 75% of Respondents Pay less Attention to Ads on “Cluttered Sites” BURLINGTON, Mass. - Burst Media (www.BurstMedia.com) released the results from a survey...

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third...

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...