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VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...

Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology

Leading IP geolocation solution deployed to enhance targeting precision for Codewise's Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the...

Visible Measures Launches Engaged Viewing Time™ Capability to Increase ROI on Branded Video Campaigns

New Feature Illustrates Importance of Going Beyond View Count to Measure Viewing Time Across Video Platforms BOSTON - Visible Measures, the leader in social video...

PulsePoint Launches the First Centralized Data Activation and Measurement Technology Built Specifically for Health

Genome by PulsePoint™ Organizes Digital, Clinical And Real-world Data to Drive Marketing Impact NEW YORK - PulsePoint, the leading global authority in programmatic healthcare technology, announced...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
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Postclick Appoints Mark McKenna as Chief Executive Officer

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clientsFounder Tyson Quick assumes role of chief growth...

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