Ad Targeting

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions...

EatingWell, EarthPledge, EcoFabulous, Natural Solutions Magazine, Lifescript and Others Join Glam Wellness Channel; SOYJOY® is Launch Sponsor SILICON VALLEY, Calif. and NEW YORK—July 28, 2008—Glam...

NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation,...

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

A MediaPost article published today by Tanya Irwin announces the possible launch of a new ValueClick Media product, Precision BT. It is expected that...

Burlington, MA-July 17, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of...

Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent...

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands...

Glam Media Announces GlamX—The First vertical Ad Exchange For Display & Video Ad Targeting and Optimization GlamX Allows Publishers and Brand Advertisers To Optimize Vertical...