Audience Measurement

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices...

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France - How...

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. - Three advertising trade...

Expandable Rich Media and Contextual Targeting Features Available NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...

Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can...

An Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from...

Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in...

New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world...

London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been awarded a three-year contract by...