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comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices

New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers LONDON, UK – comScore, Inc. (NASDAQ: SCOR),...

V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider

V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and a

Triton Digital Introduces a2x, the First Audience-Based Programmatic Buying Solution for Online Audio

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Xaxis Introduces Xaxis Radio, Industry’s First Programmatic Audience Buying Product for the Digital Radio...

Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding NEW YORK - Xaxis, the world's largest audience buying...

White Paper from Adzerk Explains How Audience Targeting Helps Publishers Maximize Advertising Revenue

"Audience Targeting 101", a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage....

Demandbase Adds Technology Targeting Feature to Its Company-Targeted Advertising Solution

B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO - Demandbase, Inc., the targeting and personalization platform for...

TruSignal & BlueKai Release New High-Value Lookalike Audiences for Prospecting & Branding

Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO, CA and CUPERTINO, CA — TruSignal, an innovative digital ad targeting and...

eyeReturn Ad Ecosystem Beholds Top Tier in Canadian Internet Audience Reach

After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market Toronto - In March 2013, eyeReturn Marketing is sharing its online...

Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of...

Additions will Boost Resonate’s NYC Presence and Expand On Values Based Insights and Targeting Business RESTON, VA – Resonate, the only marketing technology company to...

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