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User privacy, bigger scale, better relevance? The cookieless future looks bright

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...

Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact...
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67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions,...

Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and...
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EntityX Secures Funding to Revolutionise Contextual Targeting

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...
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Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the...
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Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with...

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