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Datonics Partners with MediaMath

Datonics data available within MediaMath’s TerminalOne platform New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services...

Reduce Data Helps Advertisers to Optimize Ad Spends in Real Time and Improve Overall...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

DMG Triples Sales for Ubisoft’s the Settler Online Game in 3 Months

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today that they successfully increased sales by 300% in three months and leads by 400% in six months for Ubisoft's the Settler Online Facebook acquisition channel. DMG's social media division DMI succeeded in boosting Facebook ad performance by using their advanced proprietary advertising platform, PerformR to hyper-target and optimize towards quality users most likely to convert and return to make repeat purchases for additional games and related products.

Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR...

DUBLIN - Research and Markets has announced the addition of the "Advertising in the DVR Age - The Strategic Response of Advertising Executives to...

Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services

Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand Content Across Connected Devices TORONTO...

IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...

AdCreator Now Brings Video Ad Content Into Focus

Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile...

DG Announces Significant Advancement in Multiscreen Ad Management

Advertisers to benefit from HTML5 and video creation tools New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...

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