Ad Operations

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale London, UK: Cavai, the leading conversational advertising cloud, today...

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK -- TVSquared has been onboarded by SpotX, the leading global video advertising platform,...

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...

CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure HICKORY, N.C. -- CommScope announced today...