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LookSmart's Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and...

Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers...

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing,...

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the...

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...

TRAFFIQ Announces Next Generation Advertising Marketplace

Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced the launch...

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand...

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New...

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at...

NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first,...

The IAB Issues Ad Campaign Measurement Process Guidelines

New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release...

Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK), technology division,...

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