CPM Advertising

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...

Integrated Big-Data Marketing Solutions For All Game Developers HAARLEM, Netherlands & MUNICH - Dutch games marketing firm iQU and Munich-based games analytics firm HoneyTracks announced...

NEW YORK - IDG Communications, the world’s largest technology media, data, and services company, announced a new program offering 100% viewable ads, giving advertisers...

SARASOTA, Fla. - With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in...

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...