CPM Advertising

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.