Merkle Releases Amazon Advertising Flywheel Strategy Guide
Annual playbook examines the impact of Amazon advertising on vendors and sellers
COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released...
Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research
NEW YORK -- Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and...
Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving...
BASINGSTOKE, England -- A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via...
One Year After GDPR Came Into Force, Over 50% of US News Sites Still...
More than four in 10 (42%) US news sites still completely block visitors from Europe a year after GDPR’s introduction
A further 9% offer a limited...
Shopify Unveils First State of Commerce Report
Shoppers spend more per online order than in-store; 62 million were repeat buyers in last 12 months
Shopify Inc. (NYSE:SHOP) (TSX:SHOP), the leading multi-channel commerce platform,...
U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53%...
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021
NEW YORK -- In 2018, marketers spent $479 million to advertise on podcasts in the...
AdSecure Releases First Security Violations Report for Q1 2019
Dublin - AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its first Security Violations Report for...
Social Media is Different in China from the West
Chinese social media, from a Western view, seems equally fascinating and overwhelming. The social media ecosystem in China is unlike anything you’ve ever seen...
Cannes Lions: S4M Unveils the First Global Drive-to-Store Study Across All Media
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 --...
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