Advertising Reports and Studies

London, UK: Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict...

New research reveals that brands are planning significant investments in China despite a lack of confidence in marketers’ understanding of the market China will be...

DTC Shoppers Are Markedly Younger, Have Higher Household Incomes & Are ‘Consumed by Self-Expression,’ Digital Marketing Trade Organization Finds ANAHEIM, Calif. -- IAB, the national trade...

IAS study finds ads are perceived 74% more favorably in high quality environments NEW YORK -- Since the inception of digital advertising, marketers have debated...

NEW YORK -- Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now...

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio spend – but there are...

Total ad views up 13% in first quarter of 2019, with live ad views rising 78% year-over-year London, UK: FreeWheel, a Comcast company and the...

New Profile of Ad Fraud in North America by TrafficGuard and Juniper Research NEW YORK - Ad fraud prevention specialist TrafficGuard, has teamed up with...

Sublime finds brand awareness decreases when a consumer is exposed to an ad more than four times London: Sublime, a global high-impact advertising marketplace that creates...