Advertising Reports and Studies

Research reveals evidence of reputational damage to Facebook One third of users in the UK have considered to stop using Facebook Number of...

Agencies specializing in local media planning and buying expect media spend on advanced TV to increase more than on any other medium over...

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 NEW YORK -- U.S. digital advertising revenues reached $57.9 billion during the first...

Google Dominates US Ad Search Investments After Nearly Two Years of Decelerating Spend Growth COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing...

New research finds that print newspaper advertisements are the most engaging and effective form of advertising TORONTO -- A new study conducted by Totum Research...

New report features original research on audience sourcing and management among enterprise marketers COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,...

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...

IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content TORONTO -- Integral Ad Science (IAS), the global market...

NEW YORK -- Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers...