Advertising Reports and Studies

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies NEW YORK and GA’ASH, ISRAEL...

Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Columbia, MD – Merkle, a leading technology-enabled, data-driven customer experience management...

MoEngage, the leading insights-led customer engagement platform, today announced that it has been named a "Leader" in the 2020 Gartner Magic Quadrant for Mobile...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...

Growth highlights include Amazon Sponsored Brands ad spend up 74% and Google Shopping ad spend up 12% Y/Y in Q3 2020 Columbia, MD -- Merkle...

- Companies that analyze customer data are more than twice as likely as their peers to significantly outperform against marketing goals BRISTOL, UK – Companies which...

73% of ad views during the first half of the year were on the big screen, as viewers were less mobile due to the...

$4.1 Billion of the $7 Billion Spent this Cycle in Political Advertising Spent Locally on Broadcast TV to Reach Voters ALEXANDRIA, Va. -- Advertising Analytics...