Xandr and IAB Europe Release Guide on Curated Marketplaces
Building efficient programmatic supply solutions with curated marketplaces
LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report...
Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board
The Interactive Advertising Bureau is the leading trade association advocating the value of the interactive advertising industry to legislators and policymakers.The successful launch of...
AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible adsF
SAN MATEO, Calif. -- AdsWizz, the leading global technology provider...
Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and...
Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all...
Xandr and IAB Europe Release Connected TV Insider Report
CTV advertising shows promise in Europe
London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...
Scott Rogowsky will Host the IAB NewFronts
From June 22-26, Rogowsky will get “down to the nitty-gritty” of dramatically accelerated change and audience behavior across the streaming universe
Media and Technology Experts...
BritePool Offered Web Publishers Free Single Sign-on Technology at IAB Annual Leadership Meeting
PALM DESERT, Calif. -- BritePool, the nation’s leading company dedicated to providing identity verification for effective digital advertising, announced that it would provide web...
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding...
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms
NEW YORK -- Overturning conventional wisdom...
IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement
NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to...
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