IAB

Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem BALTIMORE - Millennial Media, the independent leader in mobile advertising,...

New Responsibilities to Include Oversight of Brand Marketing, Research & International Efforts NEW YORK - The Interactive Advertising Bureau (IAB) announced the promotion of David...

Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows...

‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK - The IAB Mobile Marketing Center of Excellence today released...

IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK...

62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business...

Seven New Members Also Join Elite Industry Group, Formed to Bolster Dialogue Between Publishers and Creatives and Other Agency Voices IAB MIXX Conference & Expo...

Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK - Internet ad revenues rose 23.2 percent —...

Public Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK - The IAB...