IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’
NEW YORK - The Interactive Advertising Bureau...
2011 IAB MIXX Awards Finalists Revealed
Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising
IAB MIXX Conference & Expo 2011
NEW YORK - An impressive list of marketers and...
IAB MIXX 2011 To Explore Storybuilding in the Digital Age
IAB Enters Unique Partnership with The Martin Agency to Incorporate Agency Insights into Programming Premier Interactive Advertising Industry Event
IAB MIXX Conference & Expo 2011
NEW...
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced...
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms
Announces Rising Stars Mobile Contest, Encourages Ideas That Drive Brand Creativity In Mobile
New York, NY – To rally the marketing and media industry in...
GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID
SUNNYVALE, Calif. - GoldSpot Media, the leader in mobile rich media and video advertising solutions, launched the Open Mobile Advertising Alliance to accelerate adoption...
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’
Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile...
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
Next Step in Ongoing Effort to Provide Marketplace Guidance Across a Range of Methodologies
NEW YORK - With the online advertising industry in need of...
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation,...
Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center
NEW YORK - The Interactive Advertising Bureau...
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