IAB

Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can...

Expert Publishers, Advertisers and Members of the Agency Community Come Together to Discuss Best Practices and Latest Trends SES New York 2011 NEW YORK - The...

Council Announced at IAB’s Annual Leadership Meeting “The People vs. Data,” Underscoring the Importance of Establishing Standards for a Data-Driven Ecosystem PALM SPRINGS, Calif. -...

First Installment of Annual Benchmarking Survey Reveals 25% Aren’t Comfortable Articulating Full Value of Interactive Platforms PALM SPRINGS, Calif. - A new study reveals a...

Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines” PALM SPRINGS, Calif. - For the first time, standardized key metrics for measuring advertisements have been established...

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. - Three advertising trade...

Awards Recognize Significant Individual Contributions to the Growth of Interactive Advertising PALM SPRINGS, Calif. - The Interactive Advertising Bureau (IAB) announced the winners of its...

NEW YORK - The Interactive Advertising Bureau (IAB) announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer of the leading...

Following In-Market Validation, Winners To Become New IAB Standard Ad Units PALM SPRINGS, CA — In a sustained effort to spur greater creativity in interactive...