IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance
NEW YORK -- The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by...
Gameloft Receives IAB UK Gold Standard Accreditation
London: Gameloft, leading mobile games publisher, becomes one of the first in-app companies to receive the Internet Advertising Bureau's (IAB) UK Gold Standard certification.
Gameloft creates...
Third Annual IAB Data Rock Star and Rising Star Awards Celebrate Data Science Excellence...
Winners Named from Adobe, Acxiom Corporation, GroupM, Lotame, Nielsen, Reveal Mobile & Valassis
NEW YORK -- The Interactive Advertising Bureau (IAB) and its Data Center...
App-Ads.Txt Released for Public Comment by IAB Tech Lab as Next Step to Fight...
Beta App-Ads.Txt Specification to Provide App Support of Authorized Digital Sellers List, Ads.Txt
NEW YORK -- The IAB Technology Laboratory released app-ads.txt specification in beta,...
IAB Study Proves Mobile Video Interactive Shoppable Ads Drive Direct Relationships between Consumers and...
Mobile Video Interactive Ad Research Shows Immediate Notice of & Higher Response to Calls-to-Action; “Learn More” Elicits Highest Engagement
NEW YORK -- Mobile video interactive...
IAB Singapore Expands to Become IAB SEA+India
New Regional IAB to Promote Global Standards & Best Practices
NEW YORK & SINGAPORE -- Following IAB Singapore’s sevenfold growth in the last four years...
Brands Can Build Relationships with Younger, High-Income Consumers via Ad-Supported Over-The-Top Video, According to...
Study Finds Buyers Can Gain Incremental Reach by Targeting OTT Ad-Supported Video Viewers
LOS ANGELES -- The Interactive Advertising Bureau (IAB), at NewFronts West, released “Ad...
OpenX Joins IAB UK Board as Business Continues to Experience Rapidly Accelerating Regional Growth
Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality
LONDON -- OpenX, the world’s leading independent advertising technology provider,...
IAB Names Susan Hogan Senior Vice President of Research and Measurement
Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives
NEW YORK -- The Interactive Advertising Bureau (IAB) today announced that Susan (Sue) Hogan has...
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