Ad Ops Daily Bits: March 20 2009
Below are a couple articles that really caught my attention, well worth the reading:
- Real Time Content: 'Advertising Is (Not) Dead' (Gavin O'Malley for...
IAB Launches New Certificate in Interactive Advertising
Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment
NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of the...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision
New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads
ORLANDO, Fla....
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service...
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board
Top Talent from Creative, Digital and Media Agencies Signs On
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency...
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