IAB

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 NEW YORK -- U.S. digital advertising revenues reached $57.9 billion during the first...

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations NEW YORK -- IAB, the trade association for the...

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to...

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms NEW YORK -- Overturning conventional wisdom...

PALM DESERT, Calif. -- BritePool, the nation’s leading company dedicated to providing identity verification for effective digital advertising, announced that it would provide web...

From June 22-26, Rogowsky will get “down to the nitty-gritty” of dramatically accelerated change and audience behavior across the streaming universe Media and Technology Experts...

CTV advertising shows promise in Europe London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all...